THE INFLUENCE OF MEDIA, ADVERTISING, AND SOCIAL NETWORKS IN SHAPING CONSUMPTION STYLES AMONG YOUTH

Abstract

this article explores the impact of mass media, advertising, and social networks on the formation of consumer culture among youth through a philosophical and scientific lens. It analyzes how advertising and branded products influence young people's consciousness and contribute to shaping consumer behavior. The study emphasizes the role of moral education and ethical values in developing a conscious and responsible consumer identity in the context of the contemporary information society. It also discusses the social environment of youth, the manipulative nature of advertising, and the development of consumer culture through branding, based on philosophical principles.