ASSESMENT METHODOLOGY FOR ELECTRONIC COMMERCE OF SMALL BUSINESS

Abstract

The rapid advancement of digital technologies has transformed the landscape of small business operations, with electronic commerce (e-commerce) emerging as a vital tool for growth, competitiveness, and sustainability. However, accurately assessing the effectiveness and impact of e-commerce in small businesses remains a methodological challenge. This paper presents a comprehensive assessment methodology tailored specifically to the needs and characteristics of small enterprises engaged in e-commerce. The proposed framework integrates qualitative and quantitative indicators to evaluate key dimensions such as digital infrastructure, online customer engagement, transaction efficiency, cybersecurity readiness, and return on investment. Emphasis is placed on adaptability, scalability, and affordability of assessment tools to suit resource-constrained small businesses. Through a systematic review of existing models and empirical insights, the paper identifies gaps in current evaluation practices and proposes an improved methodology that offers both diagnostic and strategic value. Case studies are used to demonstrate the practical application of the framework across diverse sectors, illustrating how tailored e-commerce assessment can inform decision-making, optimize digital strategies, and enhance long-term business performance. The findings contribute to the development of more effective support mechanisms and policy interventions for small business digitalization.