THE ROLE AND METHODOLOGICAL APPROACH OF MARKETING RESEARCH IN THE DEVELOPMENT OF THE SERVICES MARKET

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Published: Oct 4, 2025

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Ziyaeva Mukhtasar Mansurdоanovna
Professor of Tashkent State University of Economics

Abstract

This article examines methodological approaches to the marketing research market, identifies the primary objective of market research, and reviews the scientific opinions of international scholars on this topic. It also examines in detail the challenges of marketing research for products and services, and discusses marketing research methods in the service sector.


 

Article Details

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Vol. 4 No. 10 (2025): INTERNATIONAL JOURNAL OF EUROPEAN RESEARCH OUTPUT (IJERO)
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Articles

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