STRATEGY FOR ENSURING PRODUCT COMPETITIVENESS IN THE CONTEXT OF GLOBALIZATION
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Abstract
This article explores the multifaceted strategies that businesses can implement to enhance their product competitiveness in an increasingly globalized market. It discusses the importance of understanding diverse consumer preferences, adapting to varying regulatory environments, leveraging technological advancements, and optimizing supply chain efficiency. Key strategies highlighted include market research, innovation, pricing strategies, collaboration with local partners, and sustainable practices. The article also emphasizes the need for continuous monitoring of global trends and competitors to maintain a competitive edge.
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References
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Colwell, M. J., & Lindsey, E. W. (2005). Preschool children’s pretend and physical play and sex of play partner: Connections to peer competence. Sex Roles, 52, 497–509