INNOVATIVE STRATEGIES FOR DEVELOPING INTERCULTURAL COMMUNICATIVE COMPETENCE IN SECONDARY SCHOOL LEARNERS THROUGH AUTHENTIC MULTIMEDIA RESOURCES

Abstract

This article investigates innovative strategies for developing intercultural communicative competence (ICC) among secondary school learners through the integration of authentic multimedia resources in foreign language education. ICC encompasses learners’ ability to communicate effectively and appropriately with people from diverse cultural backgrounds, requiring not only linguistic knowledge but also cultural awareness, attitudes, and interpretative skills. Authentic multimedia materials including films, digital stories, interviews, podcasts, social media content, and interactive web platforms provide students with real-life linguistic input and culturally rich contexts that cannot be adequately represented through traditional textbooks. These materials expose learners to natural speech, paralinguistic features, cultural norms, values, and diverse communicative styles. The study analyzes different pedagogical techniques such as task-based learning, digital storytelling, online cultural simulations, collaborative projects, and reflective digital journals. These strategies enhance students’ intercultural sensitivity, critical thinking, and communicative competence by fostering active engagement with authentic cultural content.