IMPROVING PUBLIC HEALTH OUTCOMES THROUGH STRATEGIC HEALTH MARKETING AND MANAGEMENT APPROACHES

Abstract

Strategic health marketing and management approaches play a vital role in improving public health outcomes by enhancing the effectiveness of health promotion, disease prevention, and healthcare service delivery. This article examines how integrated marketing and management strategies can be utilized to influence health-related behaviors, optimize resource use, and increase public engagement in health programs. Particular emphasis is placed on strategic planning, audience segmentation, social and digital marketing tools, and evidence-based management practices in the public health sector. The study highlights that the application of strategic health marketing contributes to increased awareness, improved accessibility of health services, and reduced disease burden among populations. Effective coordination between marketing strategies and health management systems is identified as a key factor in achieving sustainable improvements in public health outcomes and strengthening health system performance.