METHODOLOGICAL FOUNDATIONS FOR THE DEVELOPMENT OF MARKETING LOGISTICS IN WHOLESALE TRADE

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Published: Mar 21, 2026

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Bobir Ortikmirzaevich Tursunov
Doctor of Economic Sciences (DSc.), Head of the Department of Economic and Financial Security at Tashkent State University of Economics
Kholmamatov Dior Hakberdiyevich
PhD, professor, Samarkand Institute of Economics and Service

Abstract

This paper examines the methodological foundations for developing marketing logistics in wholesale trade. It highlights the integration of marketing and logistics functions using digital technologies, AI, and Big Data to optimize supply chains, forecast demand, and improve inventory management. Based on a review of international and national studies, the research identifies gaps in methodological approaches. Empirical analysis of Uzbekistan’s wholesale trade (2020–2024) reveals steady growth and regional disparities. The study proposes an integrated marketing-logistics model to enhance competitiveness, improve service quality, reduce costs, and ensure sustainable development in the evolving global and cross-border trade environment.


 

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Vol. 5 No. 3 (2026): INTERNATIONAL JOURNAL OF EUROPEAN RESEARCH OUTPUT (IJERO)
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Articles

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