ARTIFICIAL INTELLIGENCE AND MODERN MEDIA TECHNOLOGIES: THEIR IMPACT ON THE IDEOLOGICAL CONSCIOUSNESS OF YOUTH
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Abstract
Abstract. The rapid development of artificial intelligence (AI) and modern media technologies has significantly transformed the processes through which young people acquire information, construct social identities, and develop ideological perspectives. Digital platforms powered by machine learning algorithms increasingly mediate communication, knowledge acquisition, and value formation. While these technologies provide unprecedented opportunities for education, civic participation, and global connectivity, they also introduce substantial challenges associated with misinformation, ideological manipulation, algorithmic bias, and cognitive fragmentation.
This study examines the socio-philosophical impact of artificial intelligence and contemporary media technologies on the ideological consciousness of youth. Drawing upon theories of network society, reflexive modernity, surveillance capitalism, and digital communication, the research analyzes how algorithmically curated information environments shape perceptions, attitudes, and value systems among younger generations. A qualitative interdisciplinary methodology combining social-philosophical analysis, comparative analysis, and critical discourse analysis is employed to investigate the mechanisms through which AI-driven media platforms influence ideological development.
The findings indicate that AI technologies function not merely as technical tools but as influential social actors capable of shaping informational ecosystems and guiding ideological orientations. The study demonstrates that algorithmic personalization contributes to the formation of information bubbles, selective exposure, and ideological polarization. Simultaneously, AI-powered educational technologies provide opportunities for strengthening critical thinking, media literacy, and civic engagement. The article argues that developing digital resilience and ideological immunity among youth constitutes an essential requirement for sustainable social development in the era of artificial intelligence.
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References
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