STRATEGIES FOR THE DEVELOPMENT OF E-BUSINESS

Abstract

Electronic business (e-business) is a crucial part of the modern economy, facilitating the automation and optimization of business processes through digital technologies. This article examines e-business development strategies, including digital marketing, innovative technologies, customer service, and user experience improvement. Additionally, the key challenges of e-business and their solutions are analyzed. The research findings indicate that effective e-business development requires a focus on digital transformation and the adoption of modern technologies.