ROLE OF METONYMY IN LITERATURE AND RHETORIC

Abstract

This article examines the metonymy in rhetoric serves multiple functions, including simplifying complex concepts, building emotional connections, strengthening arguments, and establishing credibility. By employing metonymy, speakers can make their message more engaging, memorable, and convincing through the use of familiar symbols, objects, or places that deeply resonate with the audience. Whether the goal is to inspire patriotism, criticize an institution, or express a collective feeling, metonymy enhances the speaker’s ability to communicate with clarity and impact. Utilizing this rhetorical device allows speakers to not only influence how their message is perceived but also to connect with their audience in a more powerful and engaging manner.