THE ROLE OF ARTIFICIAL INTELLIGENCE IN PR TECHNOLOGIES

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Published: May 12, 2025

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Shakhzodbek Akhtamov Alisher ogli
Uzbek State University of World Languages, Faculty of International Journalism, Department of Information Services and Public Relations

Abstract

This article analyzes the role and potential of artificial intelligence (AI) in the field of public relations (PR). It explores how AI enables information analysis, content creation, and personalized communication with audiences. The article also addresses ethical and privacy concerns alongside efficiency and innovative approaches. The main focus is on maintaining a balance between humans and technology. It emphasizes the need for the conscious and responsible use of AI.


 

Article Details

Issue
Vol. 4 No. 5 (2025): INTERNATIONAL JOURNAL OF EUROPEAN RESEARCH OUTPUT (IJERO)
Section
Articles

References

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