SCIENTISTS’ PERCEPTIONS AND USE OF HYPE IN SCIENCE AND MEDIA COMMUNICATION
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Abstract
This study investigates how scientists perceive and manage the use of hype in their science communication efforts. Drawing on qualitative interviews with researchers from various fields, it explores how funding pressures, performance metrics, and audience expectations influence scientists’ communication strategies. Thematic analysis revealed that many scientists experience tension between attracting attention for their research and maintaining scientific rigor and honesty. While some see hype as a necessary tool to secure funding and engage the public, others fear that exaggeration could undermine trust in science.
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