ANALYSIS OF TRENDS IN THE DEVELOPMENT OF INNOVATIVE ACTIVITIES OF TOURISM ENTERPRISES
Article Sidebar
Main Article Content
Abstract
This study analyzes the key trends and development patterns of innovative activities in tourism enterprises under conditions of digital transformation, increasing competition, and changing consumer preferences. The research examines theoretical approaches to innovation in tourism, identifies the main drivers of technological, organizational, and marketing innovations, and evaluates their impact on enterprise competitiveness and sustainable growth. Using comparative, statistical, and trend analysis methods, the paper assesses the dynamics of innovation adoption, including digital platforms, smart tourism technologies, service personalization, and eco-innovations.
Article Details
References
Anishchik V.M. Innovative activity: a textbook / V.M. Anishchik. - Minsk: Publishing Center of BSU, 2009. - p. 175.;
Agarkov A.P., Golov R.S. Innovation activity management: a textbook for bachelors. - Moscow: Dashkov i K, 2015. - 208 p.;
Gareev R.R. Innovative methods of demand stimulation in the hospitality and tourism industry: a textbook. - Moscow: Plekhanov Russian University of Economics, 2015. - p. 92.;
Kokurin D.I. Innovative activity / D. I. Kokurin. - Moscow: Exam, 2001. - p. 575.;
Drucker P.F. Business and innovation. Translated from English. – M.: Williams, 2009. Innovative Management [Electronic resource]: textbook / ed.: S.D. Ilyenkova. 4th ed., revised and enlarged. - M.: UNITY-DANA, 2015. – p. 393. ISBN 978-5-238-02303-8. Access mode: https://rucont.ru/efd/358651.;
Myasnikovich M.V., Antonova N.B., Nekhorosheva L.N. State regulation of innovative activity: textbook. - Mn.: Academy of Public Administration under the President of the Republic of Belarus, 2005. – p. 235.;