IMAGE OF UZBEKISTAN IN TURKISH MEDIA AND INFORMATION POLICY

Abstract

This article examines the formation of Uzbekistan’s image in the Turkish media landscape and analyzes how the country’s information policy contributes to shaping this perception. Drawing on contemporary media materials, expert opinions, and comparative evaluations, the research highlights the dynamics, priorities, and narratives that define Uzbekistan’s representation in Turkey’s press, television, and digital platforms. Special attention is given to the role of political dialogue, economic cooperation, cultural ties, and strategic communication in strengthening a positive international image. The study also discusses challenges in media portrayal and identifies opportunities for enhancing Uzbekistan’s visibility in the regional information space. The findings demonstrate that a well-structured information policy, combined with active media diplomacy, plays a decisive role in promoting a balanced and accurate understanding of Uzbekistan in the Turkish media environment.