LEXICAL AND GRAMMATICAL FEATURES OF ONLINE ADVERTISEMENTS IN ENGLISH (MATRIMONIAL ADVERTISEMENTS)

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Published: Mar 1, 2026

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Raxmonova Moxchexra Soyibjon qizi. UFA University of Science and Technology. 3 course of "Fundamental and applied Linguistics". Доцент Кошеварова Юрия Александровна

Abstract

This article analyzes the lexical and grammatical features of matrimonial advertising in English. The study highlighted personal qualities, family values, and emotional language tools used in advertising texts. Grammatically, simple sentences, ellipsis, present tense and adjective + noun combinations play the main role. Reduced use of the passive voice ensures the liveliness and sincerity of advertising speech. This analysis contributes to a deeper understanding of the linguistic features of marriage advertising and is aimed at increasing the effectiveness of advertising language.


 

Article Details

Issue
Vol. 5 No. 2 (2026): INTERNATIONAL JOURNAL OF EUROPEAN RESEARCH OUTPUT (IJERO)
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Articles

References

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