THE ROLE OF A TELEVISION PRODUCER IN CREATING VISUAL WORKS OF ART AND CULTURAL AND EDUCATIONAL SHOWS ON UZBEK TELEVISION AND POPULARIZING THE PROJECT

Abstract

This article is devoted to studying the place of a teleprodizer in the process of creating visual arts and cultural and educational shows on Uzbek television.Itcontains an in-depth analysis of the creative and managerial activities of the teleproducer, its role in the formation of the content of the show, the application of technology and the processes of effective communication with the audience.Visual arts and cultural-educational shows on television are assessed as an important factor in preserving national heritage, promoting culture and promoting it internationally.The article extensively reveals the role and responsibility of the teleproducer in strategic management in the coverage of national and International Fine Arts.In particular, the importance of using modern technologies, such as virtual reality, artificial intelligence and digital media platforms, has been analyzed and effective methods of popularizing cultural and educational shows have been recommended.At the same time, ways to explore the needs of local and international audiences, develop content suitable for them and promote national art globally through this.