USING MARKETING STRATEGIES TO SUPPORT THE EXTERNAL ECONOMIC ACTIVITIES OF ENTERPRISES
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Abstract
Recently, significant attention has been given to entrepreneurial activities in countries around the world, including our own. Entrepreneurship is becoming increasingly important for the development of the national economy. In entrepreneurial activities, marketing serves as an effective tool and foundation for decision-making and development. It plays a crucial role in the management system of entrepreneurial activities, including organisation, planning, and control.
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References
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